Scrapbook Artist And CEO
Sure, we have all heard the anecdotes. “There is a lady that did scrapbooking albums for a professional sports workforce for $10,000 per album.” “Hey! Did you hear concerning the lady that did scrapbooking for Oprah/Bill Gates/J Lo…and made the equivalent of $200 a web page”. Okay, certain. As with most companies, “bluebirds” happen. But you cannot base your business plan on the unpredictable, the infrequent and the unexpected. It is advisable set up a plan that you makes you stretch but continues to be life like and achievable.
One of many lifelike elements in Scrapping For Others (S4O) is that you will not make an average of $200 per page. In truth, the common price per page that we are likely to see ranges from about $10 to $20. Yes, you can get more than that, and for those who successfully differentiate your services (more on that next month) to the best goal prospects, you possibly can doubtlessly do that.
But let’s assume for a second that realistically talking, you are solely going to have the ability to charge a market worth of $10 page? Given the amount of time that many of you spend on a page-sure, I know, it’s a labor of love-how do you earn a living at it? Particularly, when a great page might take anyplace from considerably less than an hour to 2 hours, and because you want to do quality work you could be using supplies that are not cheap? In fact, then you could have so as to add in different prices-your time to shop for supplies, your time to market your small business, and your time to deal with the administrative a part of the business. When all is about and accomplished you might end up making far less than minimum wage.
So, what’s a girl to do?
As a “scrapbook artist” one of the crucial pleasurable components of your work is likely the joy of creating a scrapbooking work of artwork. Sadly, there’s nothing so common as poor, struggling artists. Why not have the best of both worlds-the joy of creating works of artwork, and the satisfaction of doing work that is financially profitable?
First, be an Artist. Spend a while creating some great layouts for various occasions-birthdays, anniversaries, holidays, real estate brokers and so on.
Second, be a Enterprise particular person. Take those layouts and duplicate them. What if as an alternative of “create once/make once” why not “create as soon as/make many”? In other phrases, once you have generated your artwork, then use that as template to do the identical page for multiple customers. Mass produce it! For instance, you probably have multiple customers that need you to scrapbook their 4th of July pictures, why not use the same template for each of them? As with something, the extra you apply the sooner you will be at reproducing a given page. How are these prospects ever going to know (or care) that you did similar pages in different’s albums? Should you attend a concert or play, you can be simply as thrilled to see it as the people have been who have been there the night earlier than. You actually do not count on the artist to customize every night simply so people who attend Saturday don’t need to be subjected to a customize shirt online “used” present because somebody noticed it already on Friday. And, after months and months of apply, the artist(s) can do the present in their sleep and want little or no continuous practice as soon as the present opens.
Third, purchase wholesale. Since you’ll be using the same base supplies for the page you will be able to buy in bulk and get your supplies extra cost successfully. Also, since you might be shopping for once and then utilizing those materials for a lot of duplications of the identical format, you will spend much less time purchasing for materials. Just make sure customize shirt online you cost your clients for the retail value of the products you use. Invoice the supplies separately from the labor – just like another service business would. It isn’t always cost-efficient to purchase wholesale, but do it where you possibly can. For example, cardstock is good at wholesale because you’ll be able to all the time use it. However, say, Canine stickers won’t be good purchased at wholesale since it’s possible you’ll not have multiple consumer wanting a canine album. Use your mind and make smart wholesale purchasing decisions to extend your bottom line! Your customers must get their scrapbook merchandise from Someplace. That somewhere may as properly be YOU!
Some of you’re saying, “Sure, however I wish to create one thing original for each buyer.” Well, first needless to say to that customer, whatever you create is “an original”. But when you actually want to customize each-nice! Here’s how. Have your standard format the place the core components-maybe even the colors are all the same. Perhaps you might have a e-book of web page sketches with scans of layouts you’ve got made using that sketch that you should utilize for inspiration. Now remember the adage “accessorize, accessorize, accessorize”. You may add or re-arrange just a few embellishments and make the same page look completely different. You can even take a square web page and get many appears out of it just by rotating and/or flipping it. AND, remember, your prospects are probably not “scrappers”. They will be completely THRILLED with absolutely anything you do. In the event that they knew how or had the time to scrap, then they’d do it themselves. But, you might be working for people who just like the look however don’t know tips on how to perform the “magic”.
So here is the summary:
– Create beautiful works of scrapbooking artwork.
– Use that web page as a template (or create a sketch) to make related pages for many purchasers.
– Of course, buy your supplies in bulk at wholesale prices.
These steps will drive down both the average time to supply a web page in addition to the typical value for the web page supplies.
Backside line: your customers get nice pages and you make more per hour. What may very well be higher?
Lastly, there are two last advantages to this approach. Because you take much less time per page, you’ll have the ability to get pages or albums back to your prospects quicker, and it will assist to enhance their satisfaction together with your work. Simply allow them to be surprised. They do not have to know that you haven’t been working day and night time to get their album accomplished. Second, as a result of you may be dramatically lowering your time per web page, this provides you with the flexibility to actually spend some additional time doing a little completely customized pages for your prospects without having to cost them an arm and a leg for it. Again, this can help them to be glad customers and generate good word of mouth promoting for your small business.